20 Steps to Effective Content Marketing
The Internet is now a huge information repository, a crowded marketplace where everybody is seeking attention. Information overload and ad blindness are now facts of life and, as a result, the bar for...
View ArticleGrowth Hacking: “An Entrepreneurial Tactic for Business Growth”
By Alex Beckis, 4/8/2015 The term “growth hacking” was coined by Sean Ellis, the founder of Startups-Marketing. The marketing aspect of growth hacking focuses on a multi-pronged action plan based on a...
View ArticleFour SEO Pillars for Small Business
Search Engine Optimisation (SEO) is a complex business with search engines like Google and Bing using a multitude of ranking factors in their ranking algorithms. The exact number of ranking factors is...
View ArticleHow to Optimise Your Facebook Ads for Conversions
Let us start with a few assumptions. You have created an ad campaign, an ad set. and an ad. The ad itself has: A compelling headline that attracts immediate attention. An attractive and colourful...
View ArticleAccelerated Mobile Pages: How Important for SEO and User Experience?
Accelerated Mobile Pages (AMP) was a shared initiative by Google, Twitter, WordPress, independent developers and some prominent publishers. Its stated purpose is to improve user experience and page...
View ArticleUse Local SEO to Find Customers
Do you want more customers to find your business? Of course, you do! Let’s look how SEO helps to drive customers to your door. I purposely used the word “drive” because new customers are likely to...
View ArticleSEO for Copywriters: What’s New in 2018
How should copywriters optimise their content? What is new in 2018? Is keyword research and selection still sufficient? There is no doubt that the major influence on content optimisation this year is...
View ArticleWhat Are Rich Snippets?
How do Rich Snippets appear in search engine results? How do you mark up you content for Rich Snippets? What are the benefits for traffic and organic search results. Let’s start at the beginning....
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